Purchase all four modules together:
About the Global Market Entry Program
The World Trade Center Atlanta Academy’s Global Market Entry Program is a custom-designed course designed to give business leaders, functional leaders, and executive MBA students the information and connections required to develop and manage a profitable global growth strategy. The course leverages the WTCA strengths as a center for global trade but organizes the information onto one platform taught from the corporate perspective. The corporate perspective and the corporate mentors mean the confusing and contradictory array of market entry options and requirements become clear and easily aligned with participant’s business strategy.
The program explains the critical infrastructure components for successful global market entry. The program consists of four modules containing related topics specific to the corporate view of global market entry. Within each module webinars, guest speakers, articles, and information resources are used to support participant understanding of the subject and the topics. At the end of the program participants will see and hear from global business executives the key considerations they faced. All of the executive educators in the program have “boots-on-the-ground” experience in global market entry and serve as mentors and coaches to answer questions.
Each participant in the full program is assigned a personal mentor with significant in-country, global market experience, year-long membership in the World Trade Center Atlanta, direct access to all the executive educators in the program, access to libraries of information, program discounts, and World Trade Day participation.
Each module takes approximately 15-20 hours to complete. At the end of each module there is a target list of outcomes and suggested documents to complete. There are no pre-requisites, however participants should be familiar with business fundamentals. The program is especially useful for business owners growing a global business, functional specialists with little or no international experience, and MBA students who need to see how their academic curriculum translates into actionable business decisions. The program is certified by the World Trade Center Atlanta, Birchtree Global LLC, HRCI, and SHRM for continuing education credits. Certifying participants must complete the certifying assignment at the end of each module to receive credit.
Each of the four modules contains multiple topics, webinars, white papers, presentations, website information and specific insights to related subjects. The modules and key topics discussed are as follows: