The Global Market Entry Program is essential for business owners and executives going international for the first time or expanding their overseas operations. This comprehensive and interactive course is led by real experts who provide a wealth of practical guidance, support, and tools to ensure business success. I am proud to have contributed to the development of his critical program.
About the Global Market Entry Program
The World Trade Center Atlanta Academy’s Global Market Entry Program is an online, custom-developed, and asynchronous course designed to give business leaders, functional leaders, and those interested in international business the knowledge and connections needed to develop and manage a profitable global growth strategy.
The program leverages the World Trade Center Association’s strengths as a center for global trade while organizing the information onto one platform taught from a corporate perspective. This perspective as well as having access to mentors who will guide you along the way will help participants navigate the sometimes confusing array of market entry options and challenges present when expanding globally.
The Global Market Entry Program consists of four separate modules each containing relevant topics encompassing the critical infrastructure components required for successful global market entry including:
- Global Strategy
- Economics & Finance
- Corporate Entity
Within each module, resources such as webinars, white papers, presentations, guest speakers, interviews, and articles will be used to offer the participant a unique global business perspective.
Program participants will also see and hear from global business executives and executive educators with “boots-on-the-ground” experience in global market entry. Additionally, participants who enroll in the full Global Market Entry Program will be assigned a one-on-one personal mentor with significant in-country global market experience.
Each module requires approximately 15-20 hours to complete and participants are able to work at their own pace. There are no pre-requisites to enroll in the Program, however, participants should be familiar with business fundamentals. The Program is especially useful for business owners growing a global business, functional specialists with little or no international experience, and MBA students who need to see how their academic curriculum translates into actionable business decisions.
The Program is certified by the World Trade Center Atlanta, Birchtree Global LLC, HRCI, and SHRM and qualifies for continuing education credits. Interested participants must complete a certifying assignment at the end of each module to receive credit.